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Nike runs outdoor ad celebrating Farah's double Olympic victory
Nike runs outdoor ad celebrating Farah's double Olympic victory

Nike 2012 Olympic Campaign Visuals - GC on Behance
Nike 2012 Olympic Campaign Visuals - GC on Behance

Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian

NIKE Greatness | The Work | Production Company | Creative Services |  ManaMedia
NIKE Greatness | The Work | Production Company | Creative Services | ManaMedia

Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube
Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube

Nike takes marketing gold with neon-yellow shoes
Nike takes marketing gold with neon-yellow shoes

LIU XIANG, Global Athlete for London 12. This visual is used in London and  China. | Behance
LIU XIANG, Global Athlete for London 12. This visual is used in London and China. | Behance

How did Nike Steal The Olympics?
How did Nike Steal The Olympics?

Nike runs quick turnaround Radcliffe ad | Campaign US
Nike runs quick turnaround Radcliffe ad | Campaign US

Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to  coincide with the London 2012 Olympics. Accused of 'ambush' marketing the  adverts were deemed not to have infringed their
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their

Nike Debuts 'Game On, World' Campaign – Footwear News
Nike Debuts 'Game On, World' Campaign – Footwear News

Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to  coincide with the London 2012 Olympics. Accused of 'ambush' marketing the  adverts were deemed not to have infringed their
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their

Nike takes marketing gold with neon-yellow shoes
Nike takes marketing gold with neon-yellow shoes

Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian

Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to  coincide with the London 2012 Olympics. Accused of 'ambush' marketing the  adverts were deemed not to have infringed their
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their

London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The  Hollywood Reporter
London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter

Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at  Olympics - Bloomberg
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg

Nike Find Your Greatness - quanpayne
Nike Find Your Greatness - quanpayne

Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign
Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign

Lessons to be Learned From Greatest Marketing Campaign | by What an Insight  | Medium
Lessons to be Learned From Greatest Marketing Campaign | by What an Insight | Medium

Case study: Branding strategies at London Olympics - BusinessToday - Issue  Date: Sep 29, 2013
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013

Nike — Find Your Greatness — Sezay Altinok — Creative Director
Nike — Find Your Greatness — Sezay Altinok — Creative Director

How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas |  Business Case Studies - YouTube
How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube

2012 London Games — Brand Police on Prowl for Nike and Other Ambush  Marketers - The New York Times
2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times